For a lot of us, learning social media for business feels so much like learning a new language – a chore we avoid it like our old high school Spanish homework. However, social media is critical to a successful 2014 marketing strategy. Luckily, the language of social is easier than any romance language, and the crew at SociaLink Media is here to help. Over the next 8 weeks,...
Hollander is one such brand that’s stood time’s test, and the Hollander Interchange holds as the foundation upon which all Hollander products have been able to grow. Roy Hollander and his wife Hildur strenuously compiled the first Interchange back in 1934. That parts on that list may only exist in the cracked pages of dusty volumes that still reside in the Hollander...
The guys at Under the Hood and Hollander are teaming up to bring you a special podcast series about industry related topics for auto recyclers. In this cast Russ, Chris, and Shannon discuss the benefits of sourcing recycled parts for high priced plug and play modules.
The guys at Under the Hood and Hollander are teaming up to bring you a special podcast series about industry related topics for auto recyclers. In this cast Russ, Chris, and Shannon discuss how recyclers are evolving around the rise of hybrid technology. If you cannot see the audio controls, your browser does not support the audio element
While Google+ has struggled to establish its foothold among the social media pantheon of Instagram, Twitter & Facebook, the social media platform offers very real benefits for local businesses, such as auto recyclers. Google Plus Local, more specifically, is a powerful social tool that can help: Increase clicks to your website Earn customer reviews and Even increase the...
The 2014 Hollander Innovation Summit flew by for the second straight year as recyclers gathered at the Marriott City Center in downtown Minneapolis for learning sessions, networking and engaging from Sept. 24-26. Industry members and experts alike explored different aspects of the recycling trade such as eCommerce, future tools and existing technologies. Hollander would like to...
With 60 million registered users and over 20 million reviews, Yelp is responsible for some of the highest volume of reviews on the internet. Not only that, but more than 70% of consumer buying decisions are made via the web. When auto recyclers create a business page and open their company up to reviews, they are exposing the brand to new customers through peer to peer...
Today, having a personal Facebook page is like having a phone number. A necessity. In fact, Facebook has over 1 billion active users and accumulates an estimated 2.7 billion likes every day. In short, Facebook has become an essential place for businesses in every industry. For auto recyclers, having a great business page is the first line of communication for deals, store...
Hollander is thrilled to announce the roll out of Hollander Excellence, an exciting new social media initiative on HollanderSoutions.com. This platform will be used for informational, entertaining and industry-relevant content. Content will revolve around industry issues, marketing tips, and thought leadership in the auto recycling industry. We will be posting in the form of content...
Fall can be a quiet time, a time to appreciate the changing of the leaves and the season. At Hollander, the opposite is true. Directly after putting on the 2014 Innovation Summit in late September, Hollander had to make a quick turnaround of less than a month to gear up for the biggest convention of the year: The 71st annual Automotive Recycler’s Association Convention and...
Hollander is coming to you live from ARA all week. Our booth is 417 on the exhibit floor, and will be fully staffed with APU, eBay Motors and Hollander experts ready to answer questions or just chat about the industry. But we won’t be complacent in the booth. In addition to sitting in on sessions, panels and networking, Hollander Excellence will provide new content every day...
There is no doubt that Facebook is an amazing platforms for businesses. In fact, It is such a great platform, that over the last year, Facebook has introduced page advertising specifically for businesses. Unfortunately, in order to promote the ad platform, Facebook has adjusted the newsfeed algorithm so that just under 3% of fans who like your page will ever see what you...
Hollander is coming to you live from ARA all week. Our booth is 417 on the exhibit floor, and will be fully staffed with APU, eBay Motors and Hollander experts ready to answer questions or just chat about the industry. But we won’t be complacent in the booth. In addition to sitting in on sessions, panels and networking, Hollander Excellence will provide new content every day...
Hollander is coming to you live from ARA all week. Our booth is 417 on the exhibit floor, and will be fully staffed with APU, eBay Motors and Hollander experts ready to answer questions or just chat about the industry. But we won’t be complacent in the booth. In addition to sitting in on sessions, panels and networking, Hollander Excellence will provide new content every day...
Google Analytics, in its most simple form, is your website’s dashboard showing you how people behave on your website. Curious how long people spend on your website? Google Analytics. Interested in which cities contribute most to your traffic? Google Analytics. Do want to know what % of people visit from a mobile device or a tablet? Google Analytics. Google Analytics is...
Finding what's going on in your world and bringing it to one spot for your convenience. The 71st annual ARA Convention and Exposition saw the reigning in of a new president. Ricky Young, of Young’s Auto Center & Salvage in Benson, North Carolina was chosen to replace Ed MacDonald as the head of the association for 2015. Young gave his acceptance speech at the...
In need of a new website, but unsure how to code? No problem! There are a handful of great website-building platforms ready to guide you through the process. In addition to saving thousands in development costs, DIY website builders provide straightforward design templates, control panels, smart graphics, and editing tools. In a few simple steps you can select a layout and...
You know you want to do email marketing, but are unsure where to start. Luckily for you, this crash course is your roadmap to success. Let’s begin by touching on the benefits of email marketing - why get involved? For starters, email marketing has 3 times as many users as Twitter and Facebook combined. When email marketing campaigns are done properly, they can drive...
Each month, American Recycler publishes a market watch concerning prices for certain scrap metals in a neatly laid out visual. From the AR web site, it is provided below: DST and Identifix Combine to Enhance Direct Hit Hollander sister companies DST and Identifix are collaborating to enhance a familiar diagnostics tool, set to be available in January. Autbody...
From Recycling Today, a contest to energize awareness around auto recycling in students grades 5-12 is being held by JASON Learning and the Institute of Scrap Recycling Industries. Dubbed the Automotive Recycling Awareness contest, students are assigned to research materials that go into making a car, find out what happens to each commodity in the auto recycling process and...
Founded in February 2005, YouTube allows billions of people to discover, watch, and share videos. You can connect with, inspire, and inform others from around the world through YouTube. From individual to large business content creators, the video platform is an endless source of content. What To Watch. With endless amounts of content on every possible subject imaginable, where do...
What is it? SEO (Search Engine Optimization) is the process of organically improving the visibility of your website in a search engine's search results. Said simply, it's more valuable to your business to show up on Page 1 of a Google Search, than page 40. The more frequently a website appears in the search results list, the more traffic it will receive, which means more...
Paid online advertising is a great way to drive more traffic to your website and boost your business. It's a similar to last week's foundational concept that it is more advantageous to show up on Page 1 of Google, rather than Page 40, but different in the sense that SEO is organic and paid search is, of course, paid. So, how can you make sure you are getting most from...
A Harris Poll conducted of 2,000 adults on behalf of the Institute of Scrap Recycling Industries revealed that Americans in 18-34 age group may be less likely to recycle compared to adults over 35. Just one-third of those polled in the 18-34 age range said they always recycle, compared to nearly half of those older than 34. The poll also revealed millennials are less likely to...
The Women's Industry Network is accepting nominations for the Most Influential Women award through December 31st. The award recognizes women in the collision industry based around their professional accomplishments and dedication to going the extra mile at their position. Candidates will be interviewed by Russell Long, President of Change Innovations prior to...
Instagram is an online, all-mobile photo and video-sharing social network. This Power App for your smart phone enables you to take pictures or video and share them with a variety of social media platforms including Facebook, Twitter, and Tumblr. If you haven’t yet, download the app here. So Who Is This Good For? Your business. Your brand. Instagram's singular focus on...
Brown's Auto Salvage of Bomseen, Vermont and the PRP Northeast group decided at their annual meeting last year it was time to give a little something back. Reported in the Rutland Hearld, John and Joan Brown - the owners of Brown's - brought a philanthropic idea to the table at the annual Northeast PRP meeting, and just like that the Wounded Warrior Project had...
What is Skillshare? Skillshare is an online learning community to master real-world skills through project-based classes. The website organizes classes based on skills that its users share with the community, as well as others looking for a new skill to acquire. The range of classes is endless. From learning to start your own business, professionally editing photographs, even how...
Effective Jan. 1, 2015, OSHA will enforce new regulations regarding serious injury in the workplace. However, according to ARA's weekly newsletter if your facility is regulated under an OSHA State Plan, these new requirements may not go into effect until Jan. 1, 2016. The new standards, which were announced back in September, require employers to report all...
Summerhill Impact is looking to raise $120,000 to help Take back the Tundra. The Canadian arctic accounts for 40 percent of the country's landmass and 100,000 of its people. Each year, tons of metal-based product waste are shipped up into the arctic and is not moved, releasing toxins into the land and water. De-polluting and dismantling the waste is costly and complicated, so...