Need Help With Yelp? A Yelp Guide for Auto Recyclers

October 10, 2014

With 60 million registered users and over 20 million reviews, Yelp is responsible for some of the highest volume of reviews on the internet. Not only that, but more than 70% of consumer buying decisions are made via the web. When auto recyclers create a business page and open their company up to reviews, they are exposing the brand to new customers through peer to peer marketing.   

Yelp also provides recyclers with an opportunity to receive feedback and improve their services. Reviews can be replied to by the recycler, and the Yelp page creates a space to inform customers and let them know about promotions and other special deals. 

Yelp reviews also reinforce other digital marketing platforms. It is easy to post positive reviews to a website or a Facebook page so multiple communities can see what other people have to say about the recycler.

Getting Started

Ready to improve your recycler’s visibility on the internet, improve your services, and get in touch with your customer’s on Yelp? 

1.Find and Claim your business page

It is completely free to claim your business page. Sometimes, people have already posted reviews and it is just a matter of gaining access as an admin to the community. Other times, it means starting from scratch. Either way, Yelp helps guide you every step of the way. 

2. Add a description 

Add a nice description, photos, any relevant contact information, and links to your business page. Descriptions help guide visitors to your website and other social pages. This strategy helps visitors quickly discover your services and where your facilities are located to make the best fit decision for their needs. 

3. Put some Yelp marketing material inside the client facing area of your auto recycler

Let your customers know your recycler is on Yelp and encourage reviews through exclusive deals. For example, if an individual brings in a Yelp review, they get $3.00 off their service. It's also important to put a sign in your window or a card on your desk to encourage customers to write reviews on Yelp.

4. Utilize Yelp Ads

Once you feel comfortable with the basics, put some marketing dollars behind your Yelp page. This will help to boost visibility and increase exposure to your niche audience.

After following these steps, your recycler is on its way to building a terrific Yelp page!

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