Top of the Summit: Why Images Matter for your Online Content
Your Online Content: Why Images Matter
Are you using Hollander Parts to sell online? Online content with images have 94 percent more views than content without images, which is why it’s crucial to not only post images of each part, but to also get the right image. In our second Top of the Summit video, Tim McMillon shares his strategy for capturing images of a vehicle’s parts in order to make the sale.
- Images help you build trust and confidence with your buyer.
- Ratings and reviews are important, but quality images are imperative to making the sale.
- M&K Used Auto Parts, Inc. is also a beta user of EDEN Snap It—watch the video below to learn more!
About Tim McMillon, M&K Used Auto Parts, Inc.:
Tim is a third-generation owner-operator of M&K Used Auto Parts in Orange City, Fla. Under his 25 years of leadership, the company has evolved into a thriving automotive recycling facility. Tim has focused on creating processes that enable the business to be successful in an ever-changing, competitive marketplace—specifically the rapidly growing online-sales business. He has been using Hollander Powerlink for five years and is often looked to for guidance by both industry peers and Hollander staff. Tim joined the Strategic Advisory Council board in 2011 and currently serves as a liaison between end-users and programmers. Tim also serves as the president of the Florida Auto Dismantlers & Recyclers Association.