Top of the Summit: Jim Davis: The Keys to Branding & Marketing Your Business

Over the next six weeks, we will share industry tricks, tools, and tips that we both presented and learned at the 2014 Hollander Innovation Summit. Check in with us every week to learn how to better brand and market your business, improve the quality of your online products, and more!

The Keys to Branding & Marketing Your Business

Things just aren't the way they used to be.

In today’s digital world, there are no truer words. In order to succeed, savvy business owners need to strategically embrace digital marketing. To do so, you’ll need to understand how to effectively brand and market your business. In this week's video, Jim Davis will give you the know-how, helping you take your brand to the next level. Watch the video below to learn more!

Video Highlights:

• Branding and marketing are not one and the same, they work together.
• Are your brand elements like your logo and marketing materials consistent? Every single company communication should be branded appropriately.
• Small businesses with less than $5M in revenue should allocate 7 to 8 percent of their budget to internet marketing.

About Jim Davis:

Jim earned his BFA in Conceptual Advertising Design from Columbus College of Art & Design in 1991, and then moved back to his hometown of Detroit to become art director at ad agency DMB&B. There, he created print and broadcast ads for GM’s Pontiac Motor Division, among other clients. He later became senior art director for the Cadillac Motor Division. After moving on to become creative director at Harris Marketing Group in Ann Arbor, Mich., Jim directed and oversaw niche marketing programs for General Motors, Heineken, Little Caesars Pizza and local accounts. Jim relocated to Minneapolis in 1998 where he served as creative director at The Cullinan Group. In 2002, he formed his own creative business, Mind*Spark Creative.