Building the Best Business Page on Facebook
Today, having a personal Facebook page is like having a phone number. A necessity. In fact, Facebook has over 1 billion active users and accumulates an estimated 2.7 billion likes every day. In short, Facebook has become an essential place for businesses in every industry. For auto recyclers, having a great business page is the first line of communication for deals, store updates, new products, to the yard's online fans. Fans of a page can ask questions directly, like photos, or check page for information before heading to a recycling yard. If your yard does not yet have a website, a Facebook page is an easy way to start building an online presence.
Ready to get started? Follow the steps below to create a Facebook page optimized for recyclers.
1. Choose a great cover photo and profile picture for your page.
It is important to choose a high resolution photo that is optimized to fit within 851x315 pixels, and a profile photo optimized to fit 180 x 180 pixels. Here is a great example below from Eco Auto Recycler in Joliet, IL.
2. Write a detailed About page.
Make sure to include recycling services offered, location, contact info, and hours! Lubbock Auto Recyclers in Texas has a fantastic About section on their Facebook page.
3. Decide what content will be useful to your customer base.
Photo content is always going to be the best for Facebook. If your customer base likes to see what your team is up to behind the scenes, photos of a team member working on a car or new cars in the yard all make for excellent content. If your customer base is comprised of gear heads, post a few interesting car articles. Here are a few examples below from Lubbock Auto Recyclers and A&L Auto Recyclers:
The most important thing to remember is that Facebook is a platform to engage with your customers, fans, and friends while sharing important business information as well as your shop’s personality! Stay tuned for next week’s installment on Facebook Advertising! Don't forget to like Hollander Solutions on Facebook for more important updates on Hollander Excellence and our services!