Marty Pesis is the president and founder of SociaLink Media, a social media agency with offices in Minneapolis and Chicago. The SociaLink team, comprised of creative, hungry and agile online experts works to enhance customer engagement, raise brand awareness and drive sales using the social web. Prior to founding SociaLink Media, Marty worked for the Online Insights team at Shoutlet Inc., conducting social media research for large US-based brands. This gave him his first exposure to social media from a business perspective, which opened his eyes to an industry with vast potential for growth.
Martin Pesis of SociaLink, delivered a 1-hour presentation at the 2014 Hollander Summit on the topic of “Reaching the Next Generation”. The following article spans 2 post entries and touches on the high-level take-aways of the presentation. For follow up questions or to leave any feedback, please comment below. If you missed the 1st post entry (originally posted...
Martin Pesis of SociaLink, delivered a 1-hour presentation at the 2014 Hollander Summit on the topic of “Reaching the Next Generation," The following article spans 2 post entries and touches on the high-level take-aways of the presentation. For follow up questions or to leave any feedback, please comment below. Keep it easy. The ability to reach the next generation of...
What is Skillshare? Skillshare is an online learning community to master real-world skills through project-based classes. The website organizes classes based on skills that its users share with the community, as well as others looking for a new skill to acquire. The range of classes is endless. From learning to start your own business, professionally editing photographs, even how...
Instagram is an online, all-mobile photo and video-sharing social network. This Power App for your smart phone enables you to take pictures or video and share them with a variety of social media platforms including Facebook, Twitter, and Tumblr. If you haven’t yet, download the app here. So Who Is This Good For? Your business. Your brand. Instagram's singular focus on...
Paid online advertising is a great way to drive more traffic to your website and boost your business. It's a similar to last week's foundational concept that it is more advantageous to show up on Page 1 of Google, rather than Page 40, but different in the sense that SEO is organic and paid search is, of course, paid. So, how can you make sure you are getting most from...
What is it? SEO (Search Engine Optimization) is the process of organically improving the visibility of your website in a search engine's search results. Said simply, it's more valuable to your business to show up on Page 1 of a Google Search, than page 40. The more frequently a website appears in the search results list, the more traffic it will receive, which means more...
Founded in February 2005, YouTube allows billions of people to discover, watch, and share videos. You can connect with, inspire, and inform others from around the world through YouTube. From individual to large business content creators, the video platform is an endless source of content. What To Watch. With endless amounts of content on every possible subject imaginable, where do...
You know you want to do email marketing, but are unsure where to start. Luckily for you, this crash course is your roadmap to success. Let’s begin by touching on the benefits of email marketing - why get involved? For starters, email marketing has 3 times as many users as Twitter and Facebook combined. When email marketing campaigns are done properly, they can drive...
In need of a new website, but unsure how to code? No problem! There are a handful of great website-building platforms ready to guide you through the process. In addition to saving thousands in development costs, DIY website builders provide straightforward design templates, control panels, smart graphics, and editing tools. In a few simple steps you can select a layout and...
There is no doubt that Facebook is an amazing platforms for businesses. In fact, It is such a great platform, that over the last year, Facebook has introduced page advertising specifically for businesses. Unfortunately, in order to promote the ad platform, Facebook has adjusted the newsfeed algorithm so that just under 3% of fans who like your page will ever see what you...