On February 27th, Hollander Excellence sat down with Tom Phillips of Hennepin Technical College, of Brooklyn Park, MN. The conversation ranged a variety of topics including: Hennepin Tech’s curriculum, what they are doing to equip the next generation of auto mechanics, job placement, partnership with local industry and even – his favorite car. If you missed Part 1,...
Hollander Excellence sat down with Tom Phillips of Hennepin Technical College, of Brooklyn Park, Minn. The conversation ranged a variety of topics including: Hennepin Tech’s curriculum, what they are doing to equip the next generation of auto mechanics, job placement, partnership with local industry and even – his favorite car. Part 1 of 4 upcoming posts is below, along...
Your Online Content: Why Images Matter Are you using Hollander Parts to sell online? Online content with images have 94 percent more views than content without images, which is why it’s crucial to not only post images of each part, but to also get the right image. In our second Top of the Summit video, Tim McMillon shares his strategy for capturing images of a...
Over the next six weeks, we will share industry tricks, tools, and tips that we both presented and learned at the 2014 Hollander Innovation Summit. Check in with us every week to learn how to better brand and market your business, improve the quality of your online products, and more! The Keys to Branding & Marketing Your Business Things just aren't the way they used to...
In 2004, when Caleb Lindquist discovered a business opportunity in a defunct salvage yard in Mobile, Ala., he had two options: buy the company and fold it, or evolve. He chose the latter. Now, Heritage Auto Parts is a thriving salvage business. Lindquist atrributes this success to his company's embrace of technology and the Internet—what Lindquist views as his...
What is Skillshare? Skillshare is an online learning community to master real-world skills through project-based classes. The website organizes classes based on skills that its users share with the community, as well as others looking for a new skill to acquire. The range of classes is endless. From learning to start your own business, professionally editing photographs, even how...
Instagram is an online, all-mobile photo and video-sharing social network. This Power App for your smart phone enables you to take pictures or video and share them with a variety of social media platforms including Facebook, Twitter, and Tumblr. If you haven’t yet, download the app here. So Who Is This Good For? Your business. Your brand. Instagram's singular focus on...
Paid online advertising is a great way to drive more traffic to your website and boost your business. It's a similar to last week's foundational concept that it is more advantageous to show up on Page 1 of Google, rather than Page 40, but different in the sense that SEO is organic and paid search is, of course, paid. So, how can you make sure you are getting most from...
What is it? SEO (Search Engine Optimization) is the process of organically improving the visibility of your website in a search engine's search results. Said simply, it's more valuable to your business to show up on Page 1 of a Google Search, than page 40. The more frequently a website appears in the search results list, the more traffic it will receive, which means more...
Founded in February 2005, YouTube allows billions of people to discover, watch, and share videos. You can connect with, inspire, and inform others from around the world through YouTube. From individual to large business content creators, the video platform is an endless source of content. What To Watch. With endless amounts of content on every possible subject imaginable, where do...